Festive shoppers and people on the search for a good bargain have seen record trade figures registered in Morley.
A staggering 66,000 bargain hunters stormed the White Rose Shopping Centre on Boxing Day to take advantage of the sales.
Shoppers were out in force with over 3,000 people at the centre before 6am on Boxing Day morning, many having been queuing for the sales since late on Christmas Day.
Centre manager Dean Stratton, said: “Sales of perfume and fragrances seem to have been particularly popular among the thousands who came to the centre.
“We had customers queuing from 10.30pm on Christmas Day for the start of the Next sale and also queues outside Debenhams, Boots, River Island, Zara, JD Sports and Currys Digital.”
But it was Christmas Eve which saw the five-year high for footfall as 72,000 people visited the centre in a last-minute shopping frenzy.
The White Rose will provide a further boost to the south Leeds economy in 2014 when almost 1,000 jobs will be created in a huge expansion project.
And it’s not just the White Rose which has experienced a welcomed boost in trade, as traders in Morley town centre have noted a rise in numbers during the festive period.
SprinkLynn Gems, a new jewellery and accessory shop on Queen Street, has seen its busiest few days in the lead-up to Christmas.
Co-owner Darren Maddison said he was looking forward to a prosperous New Year with an increase in interest on Morley’s main high street.
“It’s just the start of things to come. We’re already gearing up for the new season. Obviously people think there’s an up-turn which is good to hear,” he said.
Morley Market has also been thriving recently thanks to a number of festive activities that have been organised in the town in a bid to encourage more people to shop locally.
“I think Morley at Christmas was brilliant,” said Kay Hatfield, of Kays Lingerie, who has been based in the market on Queen Street for 45 years.