Dragon’s Den star Theo Paphitis opens new White Rose Centre store

Dragon Theo Paphitis  opened his new Boux  Avenue lingerie store in the White Rose Centre.  (d622e317)

Dragon Theo Paphitis opened his new Boux Avenue lingerie store in the White Rose Centre. (d622e317)

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Dragon’s Den star Theo Paphitis has visited the White Rose Centre to perform the official opening of his latest store.

Boutique lingerie store Boux Avenue opened for business this week with shoppers flocking down for a chance to meet the star and grab some free goody bags.
The store, the 18th in the Boux Avenue line, is the latest opening at the White Rose Centre.

Theo, who starred in the hit BBC2 show for nine series, said: “Leeds is a fantastic city and we feel the perfect home for our next Boux Avenue store.”