Emmerdale cast put to work in Morley Asda for ITV Text Santa campaign
IMAGINE arriving at the checkout and having Eric Pollard pricing up your fruit and veg.
That’s exactly what happened to shoppers at Morley Asda on Thursday as Eric, played by actor Chris Chittell, along with some of his Emmerdale friends, arrived to help the store raise money for six charities.
Other village regulars who packed bags and acted as checkout servers, included Brenda Walker (Lesley Dunlop), Marlon Dingle (Mark Charnock), Moira Barton (Natalie J Robb), Ali Spencer (Kelli Hollis), Ruby Haswell (Alicya Eyo) and Amy Wyatt (Chelsea Halfpenny).
The visit was organised as part of ITV’s charitable campaign, Text Santa, which will culminated in a live show on December 21 with Ant and Dec, Phillip Schofield and Holly Willoughby.
Maxine Green, Community Life Champion at Asda Morley said: “No one should suffer at Christmas and that’s why we’ve been getting fully behind Text Santa again this year.
“Thanks to all our customers, the cast from Emmerdale and the ITV news team who have helped put the fun into fundraising for this special bag pack and helped spread some festive magic to those who are vulnerable in our community during the festive season.
“In the three hours they were there, they helped raised £720, which will be split between six charities.
“It was a great morning and the customers loved it, as did the staff.”
Text Santa is aimed at raising awareness and funds for UK charities which support the most vulnerable at Christmas and raised �4.1m last year.
This year’s fundraising effort will be split between Carers UK, Whizz Kids, Anthony Nolan, Together for Short Lives, Age UK and Marie Curie Cancer Care.
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