Find the truth about your skin at the White Rose Centre
Morley shoppers are being urged to face up to the dangers of using sunbeds when Cancer Research UK’s R UV UGLY campaign comes to the White Rose Shopping Centre tomorrow and Wednesday.
The charity’s two-day roadshow will bring a high-tech UV photo booth to the city offering exclusive free facial skin scans, which reveal the cosmetic damage and premature ageing caused by over exposure to UV rays from sunbeds and the sun.
Leeds is being targeted because of its high concentration of sunbed salons - its 84 outlets puts the city within the top quarter of all local authorities in England.
With state-of-the-art skin-scanning technology, the R UV UGLY photo booth will give visitors a close-up of the cosmetic damage (often invisible to the naked eye) caused by over exposure to UV, both from sunbeds and the sun.
After striking a pose in the booth, shoppers will see both a mirror image and an ‘under the surface’ view of their skin, showing that beauty may not even be skin deep if using sunbeds or spending too much time in the sun.
The pictures will then be theirs to take home, and they will receive expert advice from specialists sk:n, who will explain the cosmetic damage shown on the UV scanner and advise on how to avoid further damage in the future.
Caroline Cerny, senior health campaigns manager at Cancer Research UK, said: “Following an alarming increase in malignant melanoma rates in young people in the region, the R UV UGLY roadshow is making an important stop in Leeds.
“We hope that by giving the city’s youngsters a sneak preview of what using sunbeds is doing to their looks, we can convince them that a sunbed tan is not the answer to fending off the winter gloom.
“As well as increasing a person’s risk of skin cancer, sunbeds could leave them with wrinkles, leathery skin and age spots. So we’re inviting Leeds sunbed users to come and see for themselves the damage that might be lurking beneath their skin.”
Sunbeds are not just bad for the appearance, either. Figures show that using a sunbed just once a month or more could increase the chance of developing skin cancer by more than 50 per cent.
For more information about the R UV UGLY roadshow go to www.sunsmart.org.uk
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Wednesday 19 June 2013
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