Asda gives back to community

Morley Asda - March 2012:  L- R, The mayoress of Morley, Wyn Kidger, Beatrice Myers (Friends of Dartmouth Park) Maxine Green (Asda Community Life Champion) Mayor of Morley coun Judith Elliott, David Warrington (Forget Me Not Trust) and Neil Thomson (Thomas Cammock Appeal) pictured at the launch of Asda's community life initiative.
Morley Asda - March 2012: L- R, The mayoress of Morley, Wyn Kidger, Beatrice Myers (Friends of Dartmouth Park) Maxine Green (Asda Community Life Champion) Mayor of Morley coun Judith Elliott, David Warrington (Forget Me Not Trust) and Neil Thomson (Thomas Cammock Appeal) pictured at the launch of Asda's community life initiative.

ASDA have taken their promise to support their local community one step further with the launch of a new project.

The Morley store launched their new initiative Community Life on Monday with steel pan bands, a visit by school children and charities, activities and a special visit from the Mayor of Morley, Coun Judith Elliott.

Community Life allows Asda stores and depots to work more closely with their local communities, with each store appointing a dedicated Community Life Champion - an ordinary colleague with a heart for their community.

Maxine Green, the Community Life Champion at Asda Morley, is excited to be delivering on the new initiative through welcoming the public into the store as part of the Asda Community Centre, in which space has been opened for local groups to meet.

The store is also spending more time serving local organisations, involving their customers in the new charity programme, Chosen by you, given by us, and inspiring fellow colleagues and customers to find ways to get involved and support the community.

As part of this, a Community Life Board has been placed at the front of the store to let customers know the various activities taking place.

Store manager Brian Boyle said: “We have created the new role because we think it’s really important that we play our part in our local community.

“We are going to ask our customers to nominate and vote which charities we support and make space available in our store for local groups to use and lots more.

“It’s an exciting development for us and I think our commitment to increasing our dedicated resource for the community will go down well with customers and colleagues.”

The store is already supporting three good causes, The Forget-Me-Not Trust, The Friends of Dartmouth Park and the Thomas Cammack fundraising appeal, which aims to raise £500,000 to send the three-year-old from Selby, who is suffering from a brain tumour, to New York for life-saving treatment.

Shoppers will be given a token to vote for which charity they believe should be given £200 with the other two receiving £50 each.

Maxine, who has worked at Asda for 12 years, said: “As Community Life Champion I am also offering my services to any local group or charity who would like my help.

“It could be anything from planting flowers in a park to giving a helping hand to a community group - I’m willing to do anything that comes my way.”

If you think Maxine can help you or your charity/group in any way, then give her a call for a chat on 0113 2012652.