At 4.20pm on Sunday thousands of people posted just two words on Twitter - Ed Balls.
That’s because April 28 marked the second anniversary of the Morley and Outwood MP accidentally tweeting his own name, a social media slip which has entered Twitter legend, led to thousands of re-tweets, a Facebook page being set up honouring the event and the declaration of yesterday becoming Ed Balls Day.
Twitter users were encouraged to mark the occasion by tweeting ‘Ed Balls’ at 4.20pm, the exact time Mr Balls posted the original tweet on April 28 2011, unintentionally giving himself social media cult status.
But footballers from one team in his constituency decided to go one better and celebrate by turning out in a unique kit for their match this weekend.
Morley Town turned out for their game in the Wakefield and District FA League in their traditional claret shirts - but with the addition of an image of the MP’s face on the front with just the words ‘Ed Balls’ underneath,
Noel Bullock, Club Secretary of Morley Town AFC, said: “We wanted to support the anniversary of the Tweet in a fun and humorous way, so the lads are wearing ‘Ed Balls’ on their shirts.
“Maybe he’ll reciprocate and come watch a future Morley Town match.”
In the match itself, Morley Town, playing away from home against Inns of Court FC in Wakefield, fell behind to an early goal.
Grahame Stockdale pulled one back before half time for the visitors, but the shirts clearly didn’t bring them luck as Morley ended up losing the match 3-1.