New white rose signs proposed for Yorkshire's roads

Andrea Jenkyns, Conservative MP for Morley and Outwood.
Andrea Jenkyns, Conservative MP for Morley and Outwood.

GOD'S own country needs a welcoming facelift according to MPs, who have asked the Government to install new white rose road signs.

The Yorkshire and Proud campaign wants to see 'Welcome to Yorkshire' signs emblazoned with a white rose at the centre of their design on the A1, M62 and M1.

Conservative MP Andrea Jenkyns said: “Every Yorkshireman and woman is proud of their home and I’m keen that we show this pride to visitors to the region. We have so much heritage and history and it’s only right that this is celebrated.”

Fellow Yorkshire resident and Transport Minister Andrew Jones said he liked the idea of 'boosting' branding to the region, and would consider the proposal in more detail in the New Year.

The white rose is commonly used on the flags and emblems of ridings and councils, but it is not used uniformly across the region.

Ms Jenkyns, MP for Morley and Outwood who swiped her seat from Labour's Ed Balls at the General Election, said the signage idea came from her constituent Kellyanne Martin.

Yorkshire Conservatives have flocked to back the plan however the move comes as infighting continues between the region's councils who are trying to secure devolution deals with the Treasury.

The Greater Yorkshire plan would include more powers for North, East and West ridings while the Leeds City Region deal backed by West Yorkshire councils is another contender after more control from Whitehall. The question of what constitutes 'Yorkshire' is currently a hotly debated topic within the region's town halls.

However Transport Minister Andrew Jones hinted that the signs could be easy to install.

He said: “We are very fortunate to have such a strong identity within our county, and of course us Yorkshire folk are very welcoming.

“I like the idea of boosting our branding, and the forthcoming changes to the signage regulations present an opportunity. I would be very happy to discuss this further with you.”

Ms Jenkyns, whose victory against Mr Balls was one of the key moments of Labour's defeat in the General Election, said she was thrilled so many people are behind the Yorkshire-wide signs.

She said: “I’m delighted to have the support from so many of my colleagues across Yorkshire. The Minister’s response is very positive and I hope to meet with him in the New Year to discuss how we can make these signs a reality."

Those backing the white rose signs include Jason McCartney MP for the Colne Valley, Graham Stuart MP, Beverley and Holderness, Craig Whittaker MP, Calder Valley, Rishi Sunak MP, Richmond, Julian Sturdy MP, York Outer, Robert Goodwill MP, Scarborough, Kris Hopkins MP, Keighly and Ilkley, Kevin Hollinrake MP, Thirsk and Malton, and Alec Shelbrooke MP Elmet and Rothwell.