Sainsbury’s White Rose helps kids get in on the action

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Active Kids is back at Sainsbury’s White Rose.

Customers can collect vouchers in store until May 5 to help registered schools, groups and clubs across Leeds receive active and cooking equipment, and experiences.

The scheme, which is celebrating its 10th birthday, is supported by double Paralympic gold medal-winner Ellie Simmonds, world record breaking sprinter Jonnie Peacock and Liverpool striker Daniel Sturridge. The three ambassadors are committed to encouraging children to eat well, move well and live well.

New cooking equipment has been added to the collection of items available to collect in 2015, and the popular Cooking and Nutrition Toolkits, endorsed by the British Nutrition Foundation, and recipe cards will keep children excited about cooking.

Active Kids Ambassador, Ellie Simmonds, said: “I’ve been a Sainsbury’s Active Kids ambassador for five years now and seen the amazing things the scheme has achieved. I’m looking forward to inspiring even more children this year to live their lives to the full.

“It’s important that sport and activity is part of a wider healthy lifestyle, and the new emphasis on cooking and nutrition will help bring this to life in the classroom.”

Stuart Callvero, store manager, said: “The Active Kids scheme is a brilliant way for our colleagues to get involved with schools, groups and clubs in our local area. We love visiting local organisations and seeing the benefits the equipment and experiences have brought to the children.”

Since 2005 the scheme has provided over £150million worth of equipment and experiences across the UK. This has given children the opportunity to have a go at activities like cooking, martial arts and dance.

To sign up to the scheme visit This year organisations who order online will receive an extra 50 Active Kids vouchers.