The Tour de France Grand Depart has boosted the Yorkshire economy by more than £100million, it has been revealed.
The impact of the first two stages of this year’s cycling spectacle, which saw 3.3m people line the routes of the July 5 and 6 stages in the county, has been calculated at £102m in a report published by race organisers.
The positive effects of the 101st Tour’s visit look set to continue as Yorkshire is expected to see a further £24m boost from visitors returning to the region over the next two years.
Organisers have said “work is ongoing” to finalise whether the race has been staged within its £27m budget, which the report revealed included a £4m payment to Tour owners ASO for the rights to host the race.
Taking into account the debut of the arts-centred Yorkshire Festival 2014, the race’s first Team Presentation Opening Ceremony and the three days of cycling, Le Tour’s UK return and debut in Yorkshire has been hailed an “incredible success”.
Coun Keith Wakefield, leader of Leeds City Council, said: “Hosting the start of the Tour de France elevated Leeds and Yorkshire to a platform it has never been on before. The key to its success was the way the public supported the event in such numbers and with such passion they made it a truly remarkable weekend no-one who saw it will ever forget.”
Welcome to Yorkshire chief executive Gary Verity said: “The profile of Yorkshire around the world has never been higher and this will have a lasting impact on visitor numbers and businesses.”