Town’s customers help raise £281k for Water Aid

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Yorkshire Water customers in Morley have helped to raise £281,000 for the charity Water Aid during the past year.

The cash donated will help 18,730 people in the world’s poorest communities to access safe, clean water.

The funds were generated through activities including the Water Aid lottery, pay-roll giving, a text-to-donate campaign, a water cycle challenge, annual 10k run, a family fun day for staff and the World Toilet Day quiz.

Customers have responded strongly to an appeal included in their bills, and 23,436 households signed up for a direct debit donation.

In the last year Yorkshire Water also launched it’s ‘Big Wish for Ethiopia’campaign which aims to raise £1 million to deliver clean water and safe toilets to 130,000 households, and provide further support to 20 towns across the country over the next five years.

Anne Reed from Yorkshire Water said: “We are very proud of our long-standing partnership with WaterAid.

“The passion, enthusiasm and commitment of our staff ensure that we continue to run great fundraising events and activities and do our part to help WaterAid’s work around the world, and make a real difference.”

“Our ‘Big Wish for Ethiopia’ brings together all our fundraising,volunteering, influencing and customer awareness work for charity WaterAid.

“We are the first company to undertake this approach and believe it will help us to raise £1m and bring clean water to 130,000 people in Ethiopia over the next few years.’