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Warning to drivers: ‘Donut ignore the signs’

The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.
The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.

The confusion over what to look and feel for when routinely checking tyres for signs of conditions is not unfamiliar.

But a new campaign has recruited an unlikely ally to boost tyre safety knowledge amongst drivers.

The six donut metaphors.

The six donut metaphors.

Goodyear Tyres has launched ‘Donut Ignore the Signs’ - a campaign designed to both educate drivers on the signs and symptoms of unhealthy tyres and encourage them to commit to the habit of checking their tyres once a month.

Why? Poor tyre maintenance was the most common reason for car accidents in the UK in 2016 (DfT*), and whilst it’s natural for tyres to change over time, there is a clear unease when it comes to checking their health.

New research** from Goodyear Tyres has also revealed that more than a quarter (27 per cent) of people don’t know what the legal minimum tread depth limit is for their tyres, while a further 28 per cent haven’t a clue what the purpose of an EU tyre label is.

The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.

Kate Rock-Rees, from Goodyear Tyres, said: “We spend nearly 19-months of our lives commuting on them and rely on them day-in, day-out to carry us from A-B, so it’s concerning how little drivers know about their tyres.

“For many motorists, tyre maintenance is demoted to the bottom of the priority list, but by presenting their potential conditions in a playful image, our hope is that drivers will become more in-tune with their rubber and feel confident to complete at-home checks. Safety is the absolute priority for all motorists.”

Drivers can join in the conversation on social media using #DonutIgnoreTheSigns